BIO
SAM GEN
Samantha Gencarelli is a highly accomplished professional makeup artist with experience since 2010. Renowned for her work in the dynamic beauty industry, Sam is based in New York City and has cultivated a signature style rooted in her early artistic beginnings. Her love of makeup started at a very young age while she was a professional ballerina with The School of American Ballet. With her mom unable to be backstage during her many years performing in The Nutcracker at Lincoln Center, Sam began doing her own glam at just seven years old. Today, instead of dancing on stage, she’s the artist behind the glam for clients during their most important moments.
Sam’s expertise has been showcased with high-profile clients and leading media outlets, including E! for the 2025 Met Gala, as well as Netflix, Bravo, and MTV. Her work has also been featured in esteemed publications such as Numéro, Glamour, People en Español, and The Hollywood Magazine, further solidifying her presence within the industry.
Dedicated, detail-oriented, and highly adaptable, Sam’s ability to cater to a diverse and exclusive clientele has made her a sought-after expert in the beauty industry.